Truemors - The new platform for spreading rumors

Guy Kawasaki's newest venture Truemors, is all about capturing rumors that spread across the web. Here's an excerpt from his blog:

"I need some help from people who are in the flow of interesting and true rumors. They would be folks who can provide “scoops” that begin with a phrase like, “Did you hear that...?”



For example, did you hear that Angelina Jolie just adopted another child? Did you hear that Apple is working on a cell phone? Did you hear that the dean of admissions of MIT resigned? Did you hear that Joe Thornton is getting traded to the San Jose Sharks?"

In several scriptures from Hindu mythology, rumors are represented as one of the most important ways of information spread. Rumor is a form of social constructionism and in their book 'The Social Construction of Reality', Berger and Luckmann argue that all knowledge, including the most basic, common sense knowledge of everyday reality is derived and maintained by social interactions.



It would be interesting to see how Kawasaki's model shapes up, but my belief that it would be one step ahead of twitter, because a true rumor based system should have a natural folksonomy, categorization and must be topical. If, for the sake of discussion, I start spreading rumor on a possible alien attack, the system should be smart enough to create topics around any metadata that I provide. How else would you retain the sanctity of a gossip?

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