Indya.com tries the Apple iTunes Store Model

Ridiculous! Check out this latest move by Star owned Indya.com.

ContentSutra talks about this release. For $0.99, you can download and own episodes of "The Great Indian Laughter Challenge", "Koffee With Karan" and some of the popular soap operas.

Now, can someone tell me, when I can watch the episodes on TV every single day (yes, almost every Indian in the US have subscriptions to a bunch of Indian channels already), why would I ever want to own it? This is not like "Friends" or "Sienfeld", which you would naturally want to watch even after ten years. If it was a download-and-own of "Ramayana" or "Mahabharata", there was a reasonable chance that the model would have had some success. But with the current line up, they are just wasting time, money and making a fool of themselves. Even my mom, who is a giant fan of the soap operas, would never think of spending a penny on them. Do you know of anyone who would?

BTW, don't forget to look at some of the above episodes on YouTube when you get time. For free! :)