Grindhouse Films

I know that Tarantino/Rodriguez double bill release has done complete justice to the genre in terms of the marketing it has done in the theatres. But has anyone seen the classy website for the film?

The word "exploitation" itself is an old show business term for publicizing shows and motion pictures. "Exploitation films" are those whose success relied not on the quality of their content, but on the ability of audiences to be drawn in by the advertising of the film (for example, a common device used by the more notorious exploitation films is to advertise the banning of a film in a certain country).

Ephraim Katz, author of The Film Encyclopedia, has defined exploitation as:

Films made with little or no attention to quality or artistic merit but with an eye to a quick profit, usually via high-pressure sales and promotion techniques emphasizing some sensational aspect of the product

Given the above definition, I wonder if I could classify the entire of Bollywood 80s as Indian version of the "Exploitation" film genre. Check out the posters, for instance (yeah, you can even buy em!).